Projects
Coursework outputs and things I've worked on. I'm doing Aviation Management alongside my Finance degree — this is where that ends up.
Jetstar Airways — Strategy & Brand Analysis
A SWOT analysis, product choice model, and brand positioning study of Jetstar. I chose Jetstar specifically because they're the most commercially interesting airline in Australasia — thin margins, high volume, genuinely hard to run well. The kind of environment where every commercial decision actually matters.
Full writeup coming on completion.
More projects coming as coursework wraps up.
Future of Aviation
Industry trends, sustainability, disruption — what comes after the current era.
Leadership in Airlines
What good airline leadership actually looks like. Harder than it sounds.
Airline Strategy & Branding
Commercial positioning, product decisions, how airlines differentiate themselves.